Re-connecting the Irish public with Trócaire - Lent 2012
Agency: Publicis DublinMedia: MediaworksClient: Trócaire
Introduction & Background
Trócaire is the overseas development agency of the Catholic Church in Ireland and is nearly synonymous with fundraising during Lent, the six week observance which culminates in the celebration of the resurrection of Jesus Christ on Easter Sunday. Established in 1973, Trócaire is an Irish institution with an iconic Lent collection box that everyone has memories of from childhood.
The Lent campaign is Trócaire's flagship appeal and biggest annual fundraiser, but donations had slowly been slipping from its...