Liberty Insurance: Against all odds

This case study describes how Liberty Insurance established a new brand in the highly competitive Irish insurance market by focussing on values.

Liberty Insurance: Against all odds

Agency: RothcoMedia: MediaworksClient: Liberty Insurance

Introduction & Background

This case study demonstrates how in just 10 short months, a standout and brave brand idea transformed the fortunes of a damaged and declining financial institution.

The brand idea and launch communication for Liberty Insurance transformed the organisation's commercial performance and reputation, established a new insurance brand in this mature category, and became the organisational mantra for the company and its employees.

What makes this case truly remarkable is that only the skin of the organization would change; the same people, same...

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