How making women feel good brought LowLow to new highs

This case study explains how LowLow, a low fat dairy brand owned by Kerry Foods, revered its decline in relevance in Ireland with a humorous online video.

How making women feel good brought LowLow to new highs

Agency: ChemistryMedia: VizeumClient: Kerry

Introduction & Background

Sick of skinny? So were we.

For years, the low fat food category had been bombarding women with a skinny "ideal." The low fat category had slipped in to a world of clichés depicting women struggling to pull on their jeans with coat-hangers, day-dreaming of creamy cakes in business meetings and looking longingly at their boyfriend's burger while they chomped away on a plate of leaves.

LowLow was one of many brands playing in the low fat category...

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