Jack & Jill: A true story, a real effect

This case study explains how the Jack & Jill Children's Foundation, a charity that provide support to severely brain-damaged children and their families, was a relatively unknown player with shrinking funds in the cluttered Irish charity sector.

Jack & Jill: A true story, a real effect

Agency: DDFH+B GroupMedia: MindshareClient: Jack & Jill Children's Foundation

Introduction & Background

This is a story of collaboration, a story of how an industry came together to change the fortunes of Jack & Jill.

Founded by Jonathan Irwin and his wife, Jack & Jill was born from their own experience providing intensive home care for their severely ill infant, Jack Irwin. When Jack was born in 1996, there was no state provision to care for him in his own home. Today, there still isn't. The Jack...

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