HSE Quit 2: The legacy of Gerry Collins
Agency: Cawley Nea\TBWAMedia: CaratClient: HSE
Introduction & Background
The tragedy of real life belies anything that we can create.
Gerry
Gerry Collins, an ex-smoker, was one of three great people who allowed their personal stories to lead the HSE's award-winning 2011 QUIT campaign.
The other stories featured Margaret, who was 17 when her mum died from tobacco related lung cancer and Pauline, whose husband George died from a tobacco related heart attack at the age of 48.
Gerry's film was the success story – he had been...