Fáilte Ireland: The Gathering - Welcome Home
Agency: DDFH&B GroupMedia: PHDClient: Fáilte Ireland
Introduction & Background
This is the story of how communications helped the Irish government to mobilize a bankrupt and depressed society by creating a social movement that restored the tourism economy and the island's national pride. This is how the power of communications and media turned a government initiative into a people's initiative generating an impressive minimum return of 37:1.
"(The Gathering is) a scam to shakedown the Diaspora for money"
Gabriel Byrne, an Irish ambassador, on the Gathering in Nov, 2012...