How retailer Alex and Ani picks winning marketing-tech tools
Stephen WhitesideWarc
With heightened C-suite expectations driven by consumer-focused technologies, marketing departments today are judged by their ability to grasp and implement the very latest digital tools.
The result: brand custodians face the seemingly impossible task of filtering through a deluge of pitch proposals submitted by enterprises from across the digital spectrum to find attractive services.
But solving this problem, according to Ryan Bonifacio, might be much simpler than most marketers think: "Say, 'Yes,' to everybody," he counsels.
As vp/digital strategy at accessories retailer Alex and Ani, Bonifacio sets...