The limits of behavioural economics: What brands can learn from the public sector's experience

This article explores the value of behavioural economics, building on learnings from the public sector and looking at how brands can use this approach.

The limits of behavioural economics: What brands can learn from the public sector's experience

Colin StrongGfK NOP Business & Technology

Behavioural economics as a discipline has generated enormous interest in academia, the commercial world and in public policy – not least in the British government. But there are limitations that need to be understood and the public sector experience can provide useful lessons for brands.

The British government has had a love affair with behavioural economics for some time, primarily as a means of closing the 'jaws of doom' – the gap between the predicted demand for public services...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands