Are blind spots getting in the way of our digital intelligence?

This article sets out three types of marketers whose understanding of digital technology is hampered by their strong emotions.

Are blind spots getting in the way of our digital intelligence?

Dr Sarah Snoxall, Kathy Oldridge and Hannah GrantAntennae

Marketing organisations are getting to grips with the biggest shift in marketing for decades – the advent of digital technology and the opportunities it opens up for their brands. Yet creating effective digital communications is causing a challenge for many. This article describes the strong emotions around digital technology – and how highlighting their impact may go some way to overcoming these challenges.

We first became interested in what was getting in the way of digital intelligence through our work...

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