Do digital advertisers get what they pay for?
Mark ConnollyAudienceScience
Marketing manifesto
Just over a year ago, the Marketing Society launched its Marketing Manifesto in conjunction with Marketing magazine. This set out a framework for marketing excellence and rules to guide the industry across the next decade.
One of the manifesto's three framework pillars, Championing Customers, talked about the importance of embracing new technology and the role it plays in changing customer and wider communications – bringing new sources of data and insight, and making organisations more transparent in the relationships they have with their customers.
Strong...