Reinventing marketing with technology from a CIO’s perspective: Tourism Australia’s journey

This event report looks at how a CIO worked closely with his CMO colleague to develop Tourism Australia's digital marketing, effectively repositioning IT as an enabler for marketing.

Reinventing marketing with technology from a CIO's perspective: Tourism Australia's journey

Low Lai ChowWarc

The CMO and the CIO need to work closer together than ever before, said Adobe VP of brand marketing John Travis at the Adobe Digital Marketing Symposium held in Singapore in July 2014.

"For many organisations, that is where that reinvention fails: where the core IT platform and the dream of the marketing team just don't come together. The role of IT in supporting transformation is absolutely critical, but in many cases, it means that the IT department has to reinvent itself, to become an...

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