10 marketing trends ahead and 3 things to do right now: Adobe Digital Index
Low Lai ChowWarc
According to Tamara Gaffney, the principal analyst for Adobe Digital Index, search is about to get more visual. The reason? Product listing ads, Google's fast growing ad format that shows ads with the product image, price and product name in response to relevant search queries.
Already, Google's product offering is so powerful that its revenue from product listing ads has already – all in the span of one year – surpassed the combined search revenue of its two other major rivals...