Pixies are entirely young

When Wolverhampton & Dudley Breweries came to BDDH they had a business problem. Banks's Mild, sold through 1,200 outlets primarily in the West Midlands, was in long-term decline.
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Bank Mild: Pixies are entirely young

The history

When Homer Simpson thinks of the alcoholic beverage that is the very fabric of Springfield USA he utters the words ‘Mmmmm beer’.

And who can blame him.

Unfortunately, despite the similarity with Homer, Banks’s drinkers in the West Midlands have long since stopped saying ‘Mmmmm, Mild’. Which is a shame really because that’s exactly what Banks’s is, or rather was.

When Wolverhampton & Dudley Breweries came to BDDH they had a business problem. Banks’s Mild, sold through 1,200 outlets primarily in the West Midlands, was...

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