Lenovo Yoga 2 Pro laptop: Improving out-of-home advertising effectiveness with mobile data
Kate Cochrane, Emma Jeffers, Sian Lawrenson and Ryan Heddich
Campaign details
Lead agency: Total Media and PosterscopeBrand: Lenovo Yoga 2 Pro laptopCountry: UKIndustry PCs, computing, high-techChannels used: Outdoor, out-of-homeMedia budget: $500k - $1 million
Executive summary
Market background and objectives
The UK tablet market has enjoyed rapid growth since 2011. From just 5.3m people using the product at the end of 2011 to 24.4m people believed to be using the product today, according to numbers from eMarketer,...