Pepsi: Your familiar TV set converted to world's largest music stage
Averill Sequiera, Ruchi Mathur and Rohit Dhawan
Campaign details
Brand owner: PepsiCo IndiaLead agency: MindshareBrand: PepsiCountry: IndiaIndustry Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Earned media, buzz, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Other and ambient media, Product placement, Radio, Social media, Sponsorship - event, property, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: $1 - $3 million
Executive summary
This...