How Acura rebounded at March Madness to reimagine event sponsorship for the digital age
Nicole Brooker and Kelsey Hodgkin
Campaign details
Brand owner: American Honda Motor CorpLead agency: Mullen LAContributing agency: Mediavest Brand: AcuraCountry: United StatesIndustry Automakers and marques, Automotive industry, market, Executive, luxury, prestige carsChannels used: Earned media, buzz, Internet - display, Internet - general, Mobile and apps, Online video, Social mediaMedia budget: $10 - $20 million
Executive summary
This case study describes how Japanese auto-manufacturer Acura began to get its US market mojo...