KBC Bank Ireland: Change your bank day
Aidan Power
Campaign details
Brand owner: KBC Bank IrelandBrand: KBC Bank IrelandCountry: IrelandIndustry Banks, credit cards, loansChannels used: Earned media, buzz, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Sales promotion, Television, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how KCB Bank Ireland launched...