Ballantine's Whisky: tshirtOS
Alastair Bowers, Niccolo Rigo and Joe Corcoran
Campaign details
Brand owner: Pernod RicardLead agency: Havas Work ClubBrand: Ballantine's WhiskyCountry: Brazil, Mexico, United Kingdom and United StatesIndustry Spirits, liqueursChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - general, Internet - microsites, Mobile and apps, Online video, Public relations, Social media, Sponsorship - media, Word of mouth, advocacyMedia budget: $500k - $1 million
Executive summary
This case study describes how Scotch whisky brand Ballantine's created tshirtOS, a flexible, washable, digital T-shirt, to help...