Ballantine's Whisky: tshirtOS

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.

Ballantine's Whisky: tshirtOS

Alastair Bowers, Niccolo Rigo and Joe Corcoran

Campaign details

Brand owner: Pernod RicardLead agency: Havas Work ClubBrand: Ballantine's WhiskyCountry: Brazil, Mexico, United Kingdom and United StatesIndustry Spirits, liqueursChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - general, Internet - microsites, Mobile and apps, Online video, Public relations, Social media, Sponsorship - media, Word of mouth, advocacyMedia budget: $500k - $1 million

Executive summary

This case study describes how Scotch whisky brand Ballantine's created tshirtOS, a flexible, washable, digital T-shirt, to help...

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