Core Media: The world's first internet-powered moustache
Eve Conboy
Campaign details
Brand owner: Core MediaLead agency: RadicalContributing agency: Core MediaBrand: Core MediaCountry: IrelandIndustry Legal and professional servicesChannels used: Content marketing, Earned media, buzz, Internet - microsites, Internet - search, Mobile and apps, Other and ambient media, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how Core Media, Ireland's largest media-buying group, created the world's first internet-powered moustache to support the charity Movember and demonstrate the collective talent,...