SmartLife: Adopt-a-labourer's hello education
Tahaab Rais
Campaign details
Brand owner: SmartLifeLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: SmartLifeCountry: United Arab EmiratesIndustry Charities and voluntary organisationsChannels used: Cinema, Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Newspapers, Online video, Other and ambient media, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k
Executive summary
This case study describes how SmartLife, UAE-based charity, created a scheme that connected white-collar workers with labourers to help provide them...