Emirates NBD: Eat. Pay. Love.
Tahaab Rais
Campaign details
Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab EmiratesIndustry Banks, credit cards, loansChannels used: Direct marketing, Other and ambient media, Packaging and design, Product placement, Product sampling, Word of mouth, advocacy Media budget: Up to $500k
Executive summary
This case study describes how Emirates NBD, a leading United Arab Emirates bank, used custom-made dining plates to advertise their dining rewards scheme, Bon Appétit. Over 45% of the upper affluent and affluent segment...