Emirates NBD: The awesome travelling machine

This case study describes how Emirates NBD, a leading United Arab Emirates (UAE) bank, created a giant mobile ATM to communicate to customers the ease of finding its ATMs, and the fact that it has more ATMs than most other banks.

Emirates NBD: The awesome travelling machine

Tahaab Rais

Campaign details

Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab EmiratesIndustry Banks, credit cards, loans, Financial services (general)Channels used: Earned media, buzz, Email marketing, Events and experiential, Mobile and apps, Online video, Other and ambient media, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k

Executive summary

This case study describes how Emirates NBD, a leading United Arab Emirates bank, created a giant mobile ATM to communicate to customers...

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