Emirates NBD: The awesome travelling machine
Tahaab Rais
Campaign details
Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab EmiratesIndustry Banks, credit cards, loans, Financial services (general)Channels used: Earned media, buzz, Email marketing, Events and experiential, Mobile and apps, Online video, Other and ambient media, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k
Executive summary
This case study describes how Emirates NBD, a leading United Arab Emirates bank, created a giant mobile ATM to communicate to customers...