Coca-Cola: Amwaj Farah (Ripples of Happiness)
Tahaab Rais
Campaign details
Brand owner: Coca-Cola Middle EastLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM MENA and Momentum MENABrand: Coca-ColaCountry: Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestinian Territories, Pan Arab, Qatar, Saudi Arabia and United Arab EmiratesIndustry Non-alcoholic, soft drinksChannels used:Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Product sampling, Radio, Social...