Coca-Cola: Two Worlds. One Song.
Tahaab Rais
Campaign details
Brand owner: Coca-Cola Middle EastLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM MENABrand: Coca-ColaCountry: Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Pan Arab, Qatar, Saudi Arabia and United Arab EmiratesIndustry Non-alcoholic, soft drinksChannels used:Content marketing, Earned media, buzz, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product sampling, Public relations, Radio, Sales promotion, Social media, Television, Word of...