Antarctica: Beer ticket
Isabela Albero
Campaign details
Brand owner: AmBevLead agency: ALMAP BBDOBrand: AntarcticaCountry: BrazilIndustry Beers, lagers, stouts, ciderChannels used: Events and experiential, Online video, Other and ambient media, Social media Media budget: Up to $500k
Executive summary
This case study describes how Brazilian beer brand Antarctica, the main sponsor of Rio de Janeiro's carnival, created a campaign to increase awareness of the dangers of drinking and driving. There is an increase in car accidents caused by drunk drivers during carnival, and our goal was to create...