Pedigree Adoption: Screen and dog saver
Isabela Albero
Campaign details
Brand owner: Mars PetLead agency: ALMAP BBDOBrand: Pedigree AdoptionCountry: BrazilIndustry Pets and petcareChannels used: Direct marketing, Online video Media budget: Up to $500k
Executive summary
This case study describes how pet food brand Pedigree created a new way to connect with dog lovers in Brazil through a screensaver that showcased dogs that needed rehoming. Pedigree is recognised as a brand that loves dogs, and it sponsors dog shelters around the world, so we decided to make abandoned...