Pedigree poop test
Isabela Albero
Campaign details
Brand owner: Mars PetLead agency: ALMAP BBDOBrand: PedigreeCountry: BrazilIndustry Pets and petcareChannels used: Email marketing, Events and experiential, Other and ambient mediaMedia budget: Up to $500k
Executive summary
This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil. The brand had been investing millions of dollars in research to improve its dog food, but this was not useful for dogs that had worms – parasites...