Marisa: Popular jacket
Isabela Albero
Campaign details
Brand owner: MarisaLead agency: ALMAP BBDOBrand: MarisaCountry: BrazilIndustry Clothing and fashionChannels used: Mobile and appsMedia budget: Up to $500k
Executive summary
This case study describes how Brazilian fashion brand Marisa created a wi-fi-enabled jacket to advertise their autumn-winter collection and regain lost sales and market share. In 2013, a number of global fast fashion chains made their debut in the Brazilian market, and Marisa, one of the only national players in this segment, needed a campaign to stand out from...