HDFC Life: #1001Gifts for YoungStars
Amit Sharma
Campaign details
Brand owner: HDFC LifeLead agency: Propaganda India and Komli MediaContributing agency:Blogadda.comBrand: HDFC LifeCountry: IndiaIndustry InsuranceChannels used: Internet - display, Internet - general, Internet - microsites, Online video, Social mediaMedia budget: Up to $500k
Executive summary
This case study describes how Indian life insurance company HDFC Life created a campaign to promote life insurance policies for children as a birthday gift. #1001Gifts for YoungStars was designed as an integrated digital media campaign to revive the children's plans...