Heineken's first interactive beer bottle
Joris Fonteijn
Campaign details
Brand owner: HeinekenLead agency: DDB Europe and DDB & Tribal AmsterdamContributing agency: C10 design & development and KAW FilmsBrand: HeinekenCountry: Italy and NetherlandsIndustry Beers, lagers, stouts, ciderChannels used: Earned media, buzz, Events and experiential, Online video, Packaging and designMedia budget: Up to $500k
Executive summary
This case study describes how Heineken created a prototype interactive beer bottle to revitalise its premium position amongst the nightclub audience. Heineken wanted to use its product in a way that...