Lifebuoy: Help a child reach 5
Saji Abraham, Varsha Chawda and Jane Dorsett
Campaign details
Brand owner: UnileverLead agency: Lowe Lintas + PartnersContributing agency: Lowe Counsel, PHD Singapore, SapientNitro and SaltBrand: LifebuoyCountry: Brazil, India, Indonesia and Saudi ArabiaIndustry Bath toiletries, soapsChannels used: Internet - general, Internet - microsites, Online video, Public relations, Radio, Social media, TelevisionMedia budget: $1 - $3 million
Executive summary
This case study describes how soap brand Lifebuoy created a campaign in India to save children's lives through raising awareness of the...