Vodafone: Ghita the social shepherd

This case study describes how Vodafone Romania told the real-life story of Ghita, an ordinary Romanian shepherd, to improve its brand metrics.

Vodafone: Ghita the social shepherd

Catalin Florea and DIana Ceausu

Campaign details

Brand owner: Vodafone RomaniaLead agency: BVMcCann Erickson RomaniaContributing agency: UM RomaniaBrand: VodafoneCountry: RomaniaIndustry Internet service providers, Mobile and cell handsets, Mobile providersChannels used: Internet - display, Mobile and apps, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Sponsorship - media, TelevisionMedia budget: $5 - $10 million

Executive summary

This case study describes how Vodafone Romania told the real-life story of Ghita, an ordinary Romanian shepherd, who documented his simple life...

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