Victoria Responsible Gambling Foundation: 100 Day Challenge
Adrian Mills, Danish Chan and Karl Bates
Campaign details
Brand owner: Victoria Responsible Gambling FoundationLead agency: McCann MelbourneBrand: Victoria Responsible Gambling FoundationCountry: AustraliaIndustry Government, social policyChannels used: Cinema, Events and experiential, Internet - display, Internet - general, Internet - search, Mobile and apps, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: $500k - $1 million
Executive summary
This case study describes how the Victorian Responsible Gambling Foundation (VRGF)...