Victoria Responsible Gambling Foundation: 100 Day Challenge

This case study describes how the Victorian Responsible Gambling Foundation (VRGF), an Australian statutory authority, created a new online public treatment program for problem gamblers.

Victoria Responsible Gambling Foundation: 100 Day Challenge

Adrian Mills, Danish Chan and Karl Bates

Campaign details

Brand owner: Victoria Responsible Gambling FoundationLead agency: McCann MelbourneBrand: Victoria Responsible Gambling FoundationCountry: AustraliaIndustry Government, social policyChannels used: Cinema, Events and experiential, Internet - display, Internet - general, Internet - search, Mobile and apps, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: $500k - $1 million

Executive summary

This case study describes how the Victorian Responsible Gambling Foundation (VRGF)...

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