The University of Engineering and Technology Admissions 2013: Potable water generator

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2013 intake.

The University of Engineering and Technology Admissions 2013: Potable water generator

Humberto Polar, Juan Donalisio and Gloria Herrera

Campaign details

Brand owner: The University of Engineering and TechnologyLead agency: MediaConnection BPN and FCB MAYOBrand: The University of Engineering and TechnologyCountry: PeruIndustry Educational, universitiesChannels used: Earned media, buzz, Outdoor, out-of-home, Public relationsMedia budget: Up to $500k

Executive summary

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands