Android Kit Kat

This case study explains how Nestle made unexpected connections between brands by partnering with Google to name an Android operating system Android KitKat.

Android Kit Kat

Barry Christie

Campaign details

Lead agency: JWT LondonCountry: United KingdomIndustry ConfectioneryChannels used: Direct marketing, Internet - general, Public relations, Television - direct responseMedia budget: Up to $500k

Executive summary

This case study describes how Nestle made unexpected connections between brands by partnering with Google to name an Android operating system Android KitKat, unlocking a new kind of creativity and cementing its place as a bone fide brand on the internet. Break taking has changed, people rarely stop and do nothing; more often than not, people turn to their...

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