Android Kit Kat
Barry Christie
Campaign details
Lead agency: JWT LondonCountry: United KingdomIndustry ConfectioneryChannels used: Direct marketing, Internet - general, Public relations, Television - direct responseMedia budget: Up to $500k
Executive summary
This case study describes how Nestle made unexpected connections between brands by partnering with Google to name an Android operating system Android KitKat, unlocking a new kind of creativity and cementing its place as a bone fide brand on the internet. Break taking has changed, people rarely stop and do nothing; more often than not, people turn to their...