Kan Khajura Station: From the 'dark' to connectivity
Campaign details
Brand owner: Unilever IndiaLead agency: Lowe Lintas + PartnersContributing agencies: PHD India, Ozontel and TATA TeleservicesBrand: Kan Khajura StationCountry: IndiaIndustry Bath toiletries, soaps, Cosmetics, beauty aids, Hair care, Oral health, Toiletries and cosmetics marketChannels used: Direct marketing, Events and experiential, Mobile and apps, Newspapers, Outdoor, out-of-home, Packaging and design, Print - general, unspecified, Radio, TelevisionMedia budget: $5 - $10 million
Executive summary
This case study describes how consumer products brand Unilever built brand awareness in...