Pernod Ricard Winemakers: Th!nk Creative Laboratory
Sophie Meere and Paulina Larocca
Campaign details
Brand owner: Pernod RicardBrand: Pernod Ricard WinemakersCountry: AustraliaIndustry Drink industry, market, Pre-mixed spirits, alcopops, Spirits, liqueurs, WinesChannels used: Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how Pernod Ricard Winemakers used their Th!nk Creative Laboratories program to meet business goals by giving participants the ability to problem solve and think creatively, leading to business-wide innovation. Surveys of more than 1,500 CEOs from 60 countries and 33 industries worldwide found that...