Pernod Ricard Winemakers: Th!nk Creative Laboratory

This case study explains how Pernod Ricard Winemakers promoted a new internal creative laboraties program to increase innovation and meet business goals.

Pernod Ricard Winemakers: Th!nk Creative Laboratory

Sophie Meere and Paulina Larocca

Campaign details

Brand owner: Pernod RicardBrand: Pernod Ricard WinemakersCountry: AustraliaIndustry Drink industry, market, Pre-mixed spirits, alcopops, Spirits, liqueurs, WinesChannels used: Word of mouth, advocacyMedia budget: Up to $500k

Executive summary

This case study describes how Pernod Ricard Winemakers used their Th!nk Creative Laboratories program to meet business goals by giving participants the ability to problem solve and think creatively, leading to business-wide innovation. Surveys of more than 1,500 CEOs from 60 countries and 33 industries worldwide found that...

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