Foxtel: Alert shirt
James Needham
Campaign details
Brand owner: FoxtelLead agency: CHE ProximityBrand: FoxtelCountry: AustraliaIndustry TV channels, services, programmesChannels used: Content marketing, Direct marketing, Internet - general, Internet - microsites, Online video, Outdoor, out-of-home, Packaging and design, Public relations, Social mediaMedia budget: Up to $500k
Executive summary
This case study describes how TV provider Foxtel created the Foxtel Alert Shirt, which turned professional sport from something you watch to something you're physically involved in. Australian Rules Football is a national obsession, and as a result free-to-air TV...