O2: From views to value - a new model for branded content

This case study describes how O2, the mobile phone network, helped turn video content into a powerful business tool in the UK by developing a customer service proposition fit for the digital age, thereby increasing long-term incremental value.

O2: From views to value - a new model for branded content

Joe Smith

Campaign details

Brand owner: TelefonicaLead agency: VCCPBrand: O2Country: United KingdomIndustry General service providers, Mobile providersChannels used: Content marketing, Online video, Social mediaMedia budget: $500k - $1 million

Executive summary

This case study describes how O2helped turn video content into a powerful telecoms business tool in the UK by developing a customer service proposition fit for the digital age, thereby increasing long-term incremental value. It shows that it is possible to achieve...

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