Consejo Publicitario Argentino: Bullying Prevention Campaign
Marina von der Heyde and Mariano Pasik
Campaign details
Brand owner: Consejo Publicitario ArgentinoLead agency: Liebre AmotinadaContributing agency: Consejo Publicitario and Liebre AmotinadaBrand: Bullying Prevention CampaignCountry: ArgentinaIndustry Charities and voluntary organisationsChannels used: Content marketing, Events and experiential, Internet - microsites, Newspapers, Online video, Product placement, Public relations, Radio, Social media, TelevisionMedia budget: Up to $500k
Executive summary
This case study describes how the Argentine Ad Council (Consejo Publicitario Argentino) created the first national campaign in Argentina to address the...