Coca-Cola: Share a Coke

Nathalie L'Hoir

This case study describes how Coca-Cola reconnected with the teen market in Belgium with its 'Share a Coke' campaign, in which the Coca-Cola name was replaced with 200 of the most popular baby names of the 1990s.

Coca-Cola: Share a Coke

Nathalie L'Hoir

Campaign details

Brand owner: The Coca-Cola CompanyLead agency: Nathalie L'Hoir and Patricia Lo PrestiBrand: Coca-ColaCountry: BelgiumIndustry Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Radio, Social media, Sponsorship - media, TelevisionMedia budget: $3 - $5 million

Executive summary

This case study describes how Coca-Cola reconnected...

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