Google outside
James Temple, George Prest and Grahem Bednash
Campaign details
Brand owner: GoogleLead agency: R/GA LondonContributing agency: Google, Grand Visual, Manning Gottlieb OMD and TalonBrand: GoogleCountry: United KingdomIndustry Information technology, high-techChannels used: Internet - display, Outdoor, out-of-home
Executive summary
This case study describes how Google helped people re-engage with Google Search by converting Digital Out-of-Home (DOOH) screens into useful local hubs specific to individual locations. Google Search is often taken for granted, but Google wanted people to notice it in a new way and see how...