Ford: The physical connection to car shopping

This case study explains how Ford addressed changes in the car path-to-purchase and reluctance to visit dealerships before a purchase decision has been made by launching a self-service showroom in Pennsylvania, US.

Ford: The physical connection to car shopping

David Chan

Campaign details

Brand owner: Philadelphia Ford Dealer AssociationLead agency: Team DetroitBrand: FordCountry: United StatesIndustry Automakers and marquesChannels used: Events and experiential, Mobile and appsMedia budget: Up to $500k

Executive summary

This case study describes how Ford launched a pilot self-serve showroom for Pennsylvania car shoppers to physically experience the brand and overcome their doubts about visiting a dealership in person. 80% of automotive shoppers do their research online with increasing frequency and duration because they can gather lots...

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