Rexona for Women: Rexona move
Sailesh Wadhwa
Campaign details
Brand owner: UnileverLead agency: Lowe & PartnersBrand: Rexona for WomenCountry: MalaysiaIndustry Deodorants, anti-perspirantsChannels used: Internet - microsites, Mobile and apps, Online video, Point-of-purchase, in-store, Print - general, unspecified, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive summary
This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run to support shelter homes for underprivileged children. Rexona Move – Sweat to Change Lives...