Corsodyl: Daring to shock

The case study describes how Corsodyl, (Paradontax in Romania) used a shocking campaign to promote its mouthwash and increase market penetration amongst women (35-55 years) in Romania and the UK.

Corsodyl: Daring to shock

Campaign details

Client: GlaxoSmithKlineBrand: CorsodylAgency: Grey LondonCategory: General Healthcare & OTC ProductsCountry: United Kingdom

This is a story about a brand daring to challenge marketing conventions and which, through the boldness of its, helped make a difference to thousands of people's lives…

There is a disease that more than 5 out of 10 people across Europe are showing signs of - one with potentially devastating consequences. The warning signs are obvious. The treatment painless and simple. Yet 71% of those affected are doing nothing about it.

Gum...

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