Agency: | Author: George Everitt |
Launching a thirty-five year old car
Background
The Mini was first designed on the back of an envelope. The design has remained unchanged ever since. The vision of one man, Sir Alec Issigonis, it has been part of the British cultural and social environment for the last 37 years.
If Mini had a competitive set it would be the basic/small car sector including cars like Fiesta and the VW Polo. However Mini has survived for so long because its unlike any other car. It has outlived wave after wave of new cars that on...