Philips Personal Care: Designed to play
Campaign details
Client: Philips Personal CareBrand: Philips Agency: Ogilvy DüsseldorfCategory: Product/Service LaunchCountry: Germany
In 2012/13, hipsters were killing the shaving business; smooth-shaven was no longer the norm. This trend was causing heavy losses in the Philips electric shaving category across established Philips European markets including Germany, France and The Netherlands. Despite the fact that the number of consumers who grow and style their facial hair has increased over the past couple of years, growth within Philips' established electric male grooming category (shaving & grooming/styling) had...