Expedia: Travel yourself interesting
Campaign details
Client: ExpediaBrand: ExpediaAgency: Ogilvy & Mather LondonCategory: Leisure & EntertainmentCountry: United Kingdom
Founded in 1995, Expedia became the net's first big travel brand. It ushered out the age of the high-street travel agent, ushering in the age of online travel booking.
Expedia's revenue formula put marketing at the heart of the equation. Marketing was essential in driving the number of users, but also a major cost to be reckoned with. This is where things came unstuck for Expedia. Different factors started to eat away at...