Expedia: Travel yourself interesting

This case study explains how Expedia, the online travel agent, used one emotional campaign strategy to tackle two different challenges in the UK and France.

Expedia: Travel yourself interesting

Campaign details

Client: ExpediaBrand: ExpediaAgency: Ogilvy & Mather LondonCategory: Leisure & EntertainmentCountry: United Kingdom

Founded in 1995, Expedia became the net's first big travel brand. It ushered out the age of the high-street travel agent, ushering in the age of online travel booking.

Expedia's revenue formula put marketing at the heart of the equation. Marketing was essential in driving the number of users, but also a major cost to be reckoned with. This is where things came unstuck for Expedia. Different factors started to eat away at...

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